What's Your Name Again?
For those of you wondering how we got here... Every bold idea starts somewhere — ours started with a late-night Instacart notification.
One night, I was on the West Coast while my husband was back home on the East Coast. Around midnight, I got an alert that he’d started a grocery list. Curious (because who Instacarts at midnight?), I opened it and saw the very first item:
Bisquick.
So I called him and asked,
“What are you doing… making Pancakes for Hookers?”
We laughed, but the line stuck — because it was simple, unexpected, unforgettable, and instantly sparked conversation. And that’s exactly what we wanted.
What started as a late-night laugh became a brand with purpose: a name bold enough to make people stop, look twice, and talk. And once they’re talking, we use that attention to raise awareness in the fight against human trafficking and give back to communities.
Pancakes for Hookers was never meant to blend in.
It was meant to stand for something.
From a Late-Night Laugh to a Brand with a Purpose.
We live in a world where human trafficking is a multi-billion-dollar criminal industry affecting nearly 25 million people around the globe. It’s heavy, complex, and often pushed into the shadows — which is exactly why most people don’t talk about it.
Our approach is different.
We believe awareness starts with conversation.
A name like Pancakes for Hookers disarms people. It catches them off guard. It makes them ask, “Wait… what?” And that moment — the pause, the question, the raised eyebrow — that’s our opening to talk about something real.
When people speak up and listen deeply, awareness becomes action. And action is what builds stronger, safer, more informed communities.
What We Make... and Why We Make it.
We create goods for a cause — pieces designed to start conversations, not just sit quietly in a drawer or cabinet. From our bright, bold, unapologetically branded trucker hats to our curated coffees and teas that fuel real moments and real talk, everything we make is meant to be seen, used, and talked about.
Our impossible-to-ignore trucker hat says exactly who we are. Bright. Bold. Because subtlety was never really our thing.
And because the mission has to move beyond words, every purchase helps support the fight against human trafficking in a tangible way. Proceeds from our goods contribute to organizations working on the front lines to combat trafficking and support survivors.
Who Do We Support?
From the very beginning, we knew that a name bold enough to stop people in their tracks had to stand for something bigger than us.
Human trafficking isn’t a distant problem. It’s a global, multi-billion-dollar criminal industry affecting millions of people — often much closer to home than most realize. Silence is what allows it to thrive, and silence is something we’re not interested in.
That’s why we support organizations working on the front lines to bring trafficking into the light and help create real paths to safety and recovery.
Polaris
Polaris is a national nonprofit leading the fight against human trafficking through data-driven research, survivor-centered support, and the operation of the U.S. National Human Trafficking Hotline. Their work helps identify risks, connect victims to resources, and equip communities to recognize and respond to exploitation before it escalates.
Our Rescue
Our Rescue is a global nonprofit committed to ending sex trafficking and child exploitation while empowering survivors to reclaim their lives. Their work includes supporting law enforcement, conducting field operations, providing survivor care, and educating communities on how trafficking happens — and how it can be stopped.
Together, these organizations address human trafficking from multiple angles: awareness, prevention, intervention, and survivor support.
We support survivors.
We support those still trapped.
We support the people doing the relentless, often unseen work of confronting trafficking head-on.
And for us, that support isn’t symbolic — it’s built into the brand.
Every trucker hat.
Every bag of coffee or tea.
Every conversation our name sparks.
Because awareness is the first step toward change... And change starts when people talk, listen, learn — and act.
Not Your Typical Brand — for a Reason.
Pancakes for Hookers is for the people who don’t mind standing out a little if it means standing up for something that matters.
Whether you’re an early-morning rebel or a late-night legend, we’re here for the moments that turn into stories, the humorous musings that turn into purpose, and the conversations that turn into awareness.
Unapologetically Named.
Purpose-Driven.
And we’re just getting started.